Reimagining Telehealth for New Mothers
Friction in the Patient Journey
Momcare had a solid network of doctors, but the digital experience was failing users. The registration process was overwhelming, leading to high drop-off rates. Users struggled to find specialist credentials, creating a "trust gap" critical in healthcare.
Key Issues:
Complex Booking Flow
Taking over 5 minutes to book a doctor, leading to high abandonment rates
Low Trust Signals
Unclear doctor verifications and lack of social proof created skepticism in a trust-critical healthcare environment
Mobile Unfriendly
The platform was difficult to use on smartphones, where 80% of young mothers browse
The problem
High user frustration, low conversion rates, and missed opportunities to connect mothers with the care they needed during a critical time in their lives.
Human-Centered Approach
We moved from a "form-first" to a "human-first" approach. By mapping user flows for stressed parents, we identified the need for a calm, guided experience.
Our Solutions:
Progressive Onboarding
We broke the registration into 3 bite-sized steps to reduce cognitive load
Trust Architecture
We redesigned doctor profiles to prominently feature licenses, video intros, and verified reviews
Scalable Design System
Created a modular UI kit ensuring consistency across the web platform and future mobile app
A Seamless Path to Care
Results
Conversion
Increase in appointment booking conversion
Task Time
Reduction in booking time
Time-to-Book
Average booking time (min)
CSAT Score
Customer satisfaction rating
Additional Results
Crafting the digital experience
Our design process cut through complexity with precision. We created a streamlined interface that speaks directly to user needs.
Webflow engineering that transforms digital landscapes
We built a robust platform with clean, responsive architecture. Every line of code was crafted to deliver seamless performance and intuitive interaction.
Strategic SEO that elevates digital presence
We implemented targeted keyword strategies and technical optimizations. Our approach ensured maximum visibility and organic search performance.
I would like to highlight Evgeniy’s outstanding professionalism as an IT product developer. He combines a unique set of hard and soft skills. Evgeniy not only creates aesthetically refined and technically flawless solutions, but also deeply understands how digital development should align with the expectations of business and entrepreneurs. What makes him especially valuable is that his strong personal qualities go hand in hand with his deep knowledge of technology, product management, and a strategic approach to business digitalization. This balance makes Evgeniy truly indispensable — not just capable of delivering a project, but of ensuring it provides sustainable value for the company and the market. I wholeheartedly recommend Evgeniy as a reliable partner and expert in the field of digital transformation.
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